Cynopsis: DIGITAL
09.05.13
RESEARCH
TV's primetime hours are also prime time for mobile video viewing, according to TubeMogul research released Wednesday. Key findings included:
· One in four video ads were viewed through Apple and Android tablets between the hours of 8 p.m. and midnight.
· Android phones are used for video viewing more than iPhones during prime time hours.
· Video viewing on mobile devices peak over the weekends: 22 percent of all video views on Apple take place on Saturday; Android logs in at 15 percent.
In other words: Smart marketers will target the evenings and weekends to spread their messages.
09.05.13
RESEARCH
TV's primetime hours are also prime time for mobile video viewing, according to TubeMogul research released Wednesday. Key findings included:
· One in four video ads were viewed through Apple and Android tablets between the hours of 8 p.m. and midnight.
· Android phones are used for video viewing more than iPhones during prime time hours.
· Video viewing on mobile devices peak over the weekends: 22 percent of all video views on Apple take place on Saturday; Android logs in at 15 percent.
In other words: Smart marketers will target the evenings and weekends to spread their messages.