Media and Communications Spending
Media and communications is the fourth largest sector in the U.S. economy.
Communications Industry Forecast 2011-2015, by Veronis Suhler Stevenson (VSS, www.vss.com), estimates 2011 U.S. media and communications revenues at $1.12 trillion, a 4.1% increase over 2010. The market is forecast to increase with a 5.5% compound annual growth rate (CAGR) to $1.41 trillion in 2015. VSS divides the media and communications sector into four revenue streams, assessed as follows:
· Consumer End-User Media
• Includes box office, broadcast TV, consumer books, home video, newspapers, pureplay Internet, pure-play mobile, radio, recorded music, subscription TV, and video games
• 2011: $194.37 billion
• CAGR: 4.0%
• 2015: $286.94 billion
· Advertising
• Includes broadcast TV, business magazines, consumer magazines, entertainment and books, newspapers, outdoor, pure-play Internet, pure-play mobile, radio, subscription TV, and yellow pages
• 2011: $188.16 billion
• CAGR: 6.0%
• 2015: $245.29 billion
· Institutional End-User Media
• Includes business-to-business media, cable network license fees, education and training, professional and business information, professional and business services, retransmission fees, total TV programming, and TV and IF programming
• 2011: $507.33 billion
• CAGR: 6.0%
• 2015: $645.99 billion
· Marketing Services
• Includes branded entertainment, business-to-business promotions, consumer promotions, direct marketing, outsourced custom publishing, public relations, and word-of-mouth marketing
• 2011: $198.78 billion
• CAGR: 4.6%
• 2015: $228.95 billion
Media and communications is the fourth largest sector in the U.S. economy.
Communications Industry Forecast 2011-2015, by Veronis Suhler Stevenson (VSS, www.vss.com), estimates 2011 U.S. media and communications revenues at $1.12 trillion, a 4.1% increase over 2010. The market is forecast to increase with a 5.5% compound annual growth rate (CAGR) to $1.41 trillion in 2015. VSS divides the media and communications sector into four revenue streams, assessed as follows:
· Consumer End-User Media
• Includes box office, broadcast TV, consumer books, home video, newspapers, pureplay Internet, pure-play mobile, radio, recorded music, subscription TV, and video games
• 2011: $194.37 billion
• CAGR: 4.0%
• 2015: $286.94 billion
· Advertising
• Includes broadcast TV, business magazines, consumer magazines, entertainment and books, newspapers, outdoor, pure-play Internet, pure-play mobile, radio, subscription TV, and yellow pages
• 2011: $188.16 billion
• CAGR: 6.0%
• 2015: $245.29 billion
· Institutional End-User Media
• Includes business-to-business media, cable network license fees, education and training, professional and business information, professional and business services, retransmission fees, total TV programming, and TV and IF programming
• 2011: $507.33 billion
• CAGR: 6.0%
• 2015: $645.99 billion
· Marketing Services
• Includes branded entertainment, business-to-business promotions, consumer promotions, direct marketing, outsourced custom publishing, public relations, and word-of-mouth marketing
• 2011: $198.78 billion
• CAGR: 4.6%
• 2015: $228.95 billion